The purpose of this project is to create an informative and interactive traveling mall display showcasing the important issues surrounding Southern Resident Orcas to generate awareness and donations for the Georgia Strait Alliance.
I used Bayshore Shopping Centre as the hypothetical location for a pop-up location of this exhibit. I decided to go in person to take a look at this particular spot, as well as two other locations in the mall that I thought might work as well. I took pictures and used iPhone’s measuring app to take estimates. I also looked into websites that gave advices on key aspects to designing exhibits.
After creating a moodboard, and looking through images of other exhibit designs, I began sketching some ideas and concepts for what my exhibit could look like. Once I decided on the concept, I further flushed out the sketch into my final idea.
Font size & viewing height
To ensure a comfortable experience for all users, the accessible font sizes and height at which sections should be displayed at for comfortable reading was taken into consideration.
The first step to designing the exhibit was to create black and white wireframes of where the information (written and graphic) would go. This allowed full exploration of the best way to display the content for optimal audience viewing.
Once the content placement was determined, I began exploring colours and artwork details. It was important to ensure this reflected the mood and atmosphere of the exhibit topic.
The final designs created for this campaign combine the imagery of nature and sport to help customers make the connection of how their actions impact the planet. Skip The Landfill simply states that customers should forget about throwing out usable equipment and instead of increasing waste, to bring to Play It Again Sports for someone else to use again. The phrasing and imagery combined makes it very clear what the intentions of the campaign is – don’t throw away used gear, as someone can still use it and it reduces negative impacts on the environment.
This campaign will get customers bringing in used equipment to their local Play It Again Sports store while feeling good about reducing their footprint on the environment.
